About The Creator

Hi! My name is Lee-Ran Shlomi Gidron. 
I'm an interior designer and the founder of ‘Miss Lee Design’ studio.
I live in Tel Aviv with my partner and best friend, Itay. we have two amazing daughters – Alex & Danny
I may live in Tel Aviv but my soul wanders around the world. Through design and during my creative process, I am able to wander in my thoughts to far-away places across the globe.
For me, design is not what I do, but a way of life.
Through design I am able to create value, take a stance and bring meaning to my existence in this world. The way I see it, design is an opportunity to influence people's lives and make them better.
After almost a decade in my field, I decided it was time to expand my studio from interior design and branding, to include fashion as well. But not just any fashion, fashion which has value.
And so, I decided to establish an indie clothing brand called "Daysleeper".
The idea behind "Daysleeper" came from my own personal experience and need for every day leisure wear. Clothes that are comfortable and soft, which are fun to wear at home, but that can be worn outside as well, without compromising on style.
I created “Daysleeper” for a real life. 
Life is dynamic, happy, exciting, heartbreaking, funny, sad, ironic and moving. So is "Daysleeper".
The graphics are all original, with phrases that express the way you really feel inside.
Life may look glamorous in photos, but it’s not always like that. You work hard and feel tired and that isn’t something you would post online. Daysleeper is designed to express your alter ego in style.
 Keep in Touch!
Lee-Ran, Creator & Founder
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